Banker`s Social Media Ebook Tops Internet Most Viewed List

The Center for Financial Executive Education ("CFEE") and banker Jesse Torres (@jstorres) today announced that his recently released ebook, "Community Banker`s Guide to Social Network Marketing," has assumed the top spot as the most viewed "social media" document on Docstoc.com. Docstoc is the premier online community and document repository to find and share professional documents. The 70-page Community Banker`s Guide to Social Network Marketing is a primer for bankers and other professionals seeking to learn about social media social networks. In the Community Banker`s Guide to Social Network Marketing, Mr. Torres addresses social networks, user demographics and the role of social networks within the greater sphere of social media. Also addressed at length is the development of viral marketing programs, consumer advocacy, conversational marketing, metrics and common pitfalls. A free copy of the Guide is available at www.tinyurl.com/cbgsnm. "This ebook is intended to provide a roadmap to establishing a loyal and trustworthy reputation within the Web 2.0 world. As the influence of traditional marketing continues to fade and as peer-to-peer networks increasingly determine buying preferences, community bankers must understand the importance of incorporating social networks into the overall marketing plan of their organizations in order maximize their inherent advantage over larger regional and national competitors," said Mr. Torres. "Social network marketing is about creating and nurturing conversations with consumers in order to determine how to best serve their needs while developing trust and respect. Community bankers` competitive advantage is based upon their ability to understand and meet the needs of their local communities. As such, community bankers are better positioned to take advantage of social networks than their larger peers." Social media is no longer strictly a Gen Y phenomenon. Every day more and more professionals, stay at home moms and retirees are participating in conversations sparked by social media. Social media is not about age, it is about taking part in a global conversation that gives and takes through honest and transparent participation. It is about taking part in a communal experience that relies on participants to fuel conversations. Jesse Torres is a banker and the author of the Community Banker`s Guide to Social Network Marketing (www.tinyurl.com/cbgsnm). Mr. Torres is a frequent speaker and contributor to banking industry journal. Jesse can be reached by e-mail at MrJesseTorres@gmail.com. He can also be found on Twitter at www.twitter.com/jstorres and on LinkedIn at www.linkedin.com/in/jessetorres.